Mall Activations

Successful experiential campaigns often rely on the staff that activates them, on the staff that actually talk to customers, the staff that engage with customers. But engage is such a neutral word – it fails to communicate the emotion required. If it was merely an engagement, then it would be sampling, perhaps even market research. Experiential is more than just sampling and takes more than just demo staff.

People said it couldn’t be done. But we managed it. The client wanted to sample product but also show shoppers how easy the product is to use. Our solution? An entire self contained kitchen in a mall, with running water and waste disposal, all built in and self-sufficient.