BLOG

A recent study has indicated that 65% of brands that use experiential marketing say that it positively correlates with sales and 72% percent of consumers say they positively view brands that provide great experiences.

Home Shows have been through many lifecycles and stages of development, but if the Auckland Home Show was anything to go by, they’re still very much of interest to New Zealanders.

Activating a pop-up store, sampling or experiential campaign in a shopping mall is a well proven route to getting your brand in front of a broad range of people. Malls offer almost guaranteed foot-traffic numbers, regardless of the weather. The variety of retailers onsite provide instant redemption of offers or bounce backs for brands wishing to drive awareness, launch products  or sample.

So what does the future look like for Brands wanting to engage with their customers?

As one of New Zealand’s foremost providers of brand experience and sampling campaigns, we thought we would take a look.

Here in New Zealand there’s always a certain level of anxiety that goes with organising an outside event. Even in the middle of Summer you can never be 100% confident that the sun will shine! And when it doesn’t, there’s a few things to think about.

Over the last few months we’ve seen a huge spike in office sampling campaigns. Marketers have recognized this segment as a huge, untapped opportunity, an environment that’s easy to target and a place where “the big fish are feeding”.

Here we sit on a rapidly changing planet. It’s no longer simply trendy to be eco-friendly, it’s imperative. We owe it to our children, and their children, to live by sustainable principles now. At Brandstand we place a great deal of importance on the sustainability of the products and processes we use and sell. 

Creative for exhibitions and conferences must have at it’s heart an understanding of the outcomes required of it.

Brandstand is more than a company name. Take a quick look behind the name and you’ll discover a few facts that perhaps you didn’t know and few things that differentiate us from many of our competitors.

Demonstration tables, portable counters, promotion stands – what ever you like to call them, Brandstand has a complete range of solutions. We’ve been supplying them to brands and agencies for the past 20 years, and you’ll have seen many examples in supermarkets across the country. Here’s 10 facts about our Demo tables that might surprise you: