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Our Superwall Fabric Exhibition System is ideal for use at exhibitions, trade shows and conferences where you need a high impact yet lightweight display. Here’s 13 facts about our Superwall system that might surprise you..

More and more brands are realising the importance of sponsorships and brand engagement in leveraging and emotional connection with their brand. A recent article in Event magazine in the UK highlighted that a rising number of brands are looking to increase their use of experiential and events channels this year – a 54% lift on 2014.

Our world is forever changing around us and it’s hard to keep up with technology, new products and ways of conducting business. So what has changed in the exhibition and display industry and is it for the better?

Brand ambassadors have primarily been used for in-store sampling to increase brand awareness and drive sales but are they still important and has their role changed?

You have spent money on getting to the tradeshow or fieldays, you have a great stand with vivid graphics and a ‘stop you in your tracks’ marketing message, so now you need to see some ROI. What’s that down to – luck, your products or your staff?

It’s that time of year again when the Summer becomes a blissful memory and Winter kicks in with a busy schedule of field days and food shows. The endless smiles, as your staff talk to potential customers about the how good your products are and why they should buy them. You take the best of the best and showcase them along with your brand to stand out from the crowd. But do you? Stand out from the crowd that is? Or are your graphics and your stand looking a bit faded and outdated. It’s not too late with fieldays running from the 10-13^th June and the Auckland Food Show from 30^th July – 2 August – we can help!

When marketing a product, 93% of consumers place visual appearance as one of the most important factors when shopping*. With this is mind, it is crucial that whatever you’re trying to sell or present is well lit and attracts attention.

It’s always difficult to know how to display information whether it’s around the office, a reception area or in a shop window. Making the information stand out, look neat and tidy, and draw attention are common issues.

It’s easy to become simply wallpaper at trade shows as each exhibitor tries to out-do one another with bigger budgets, bigger stands, and bigger gimmicks. What can the smaller, more budget-conscious exhibitor do to ensure their standstill cuts through all the clutter of the exhibition hall and creates an impact?

We often take colour for granted, until we see something that is so vivid or beautiful that it stops us in our tracks! In the world of display, it’s an incredibly important tool in getting noticed.