Exhibitions

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose

- Charles Eames

Each year, we make a point of visiting the biggest trade shows in Europe and China, looking at new ideas, new designs, new materials, and new manufacturers. We go into these shows with our eyes open, truly looking for the best products, regardless of country of origin. And, of course, we’re on the lookout for products and designs that will translate well into the New Zealand market.

In our industry, we know the importance of standing out from the crowd. But it’s all too easy to blend in when it comes to large exhibition halls, like the ANZ Viaduct Events Centre. So we decided to take a look around the globe to see what types of exhibition stands really stood out, and then bring them to you to show what can be done.

Home Shows have been through many lifecycles and stages of development, but if the Auckland Home Show was anything to go by, they’re still very much of interest to New Zealanders.

Creative for exhibitions and conferences must have at it’s heart an understanding of the outcomes required of it.

Our world is forever changing around us and it’s hard to keep up with technology, new products and ways of conducting business. So what has changed in the exhibition and display industry and is it for the better?

You have spent money on getting to the tradeshow or fieldays, you have a great stand with vivid graphics and a ‘stop you in your tracks’ marketing message, so now you need to see some ROI. What’s that down to – luck, your products or your staff?

Our new Superwall Display System sets the benchmark in flexibility and portability. Finally, create the stand YOU want and imagined without the constraints of a modular system and magnetic graphics panels. Now you can have any shape you want, any height you want and any graphics you want. All your display needs can be catered for in one system.

Exhibiting at a trade show often represents a significant investment for companies, but one which usually delivers incredible ROI, when done properly. Here’s our guide to preparing for a trade show, and exhibiting properly.

In 2013 the International Association of Exhibitions and Events shared their insights on the future trends that would impact the global exhibition and events industry. It makes for interesting reading, so we thought we’d highlight the best bits here, so you don’t have to read the whole thing!