Effective Marketing

Dive into the future of trade shows with our must-read blog, discover how artificial intelligence is reshaping the trade show landscape, making it a crucial read for anyone in the industry. Dive into insights on how AI is transforming event planning, boosting engagement, and revolutionizing the attendee experience.

Your retail store displays should be visually appealing yet uncomplicated. Choose a clean and straightforward design that showcases your products effectively. Brandstand's Brochure rack is an excellent example of a simple display that is functional and elegant.

Ever wondered how some stores effortlessly draw you in? The secret lies in the art of visual merchandising. In this guide, we will talk about the magic behind creating displays that not only grab attention but also keep customers coming back.

As the holiday season approaches, retailers are gearing up to make the most out of this festive shopping period. One effective way to capitalize on the buying season is by creating holiday-themed product display stands that not only catch the eye but also enhance the overall shopping experience.

To stand out from the crowd, you need to maximise your brand exposure through outdoor displays. Brandstand offers a wide range of outdoor displays that can help you achieve this goal. In this blog post, we will provide you with tips, tricks, and advice on how to get the most out of your Brandstand outdoor displays

All you need to consider for your stand if you want to win awards and produce a 'best in show' exhibition stand. We've won a few awards in our time, and although we don't consider this as our only measure of success, its certainly nice to be recognised for our hard work. 

Organising events and exhibitions in New Zealand can be a rewarding experience, but it comes with its fair share of challenges, especially when it comes to event logistics. Successfully managing the transportation of exhibition and event gear around our country requires careful planning and consideration.

In an increasingly digital world, trade shows stand as a testament to the enduring value of face-to-face interaction. Trade Shows create a unique platform where businesses can showcase their products, network with industry professionals, and gain valuable insights into their market.

When it comes to designing an exhibition stand, every aspect counts. The layout, the content, and the graphics must all work in harmony to attract and engage attendees. However, one key element that is sometimes overlooked is colour. Colour can profoundly impact how your exhibition stand is perceived and remembered.

Brand activation refers to the process of bringing a brand to life and engaging with consumers in a meaningful way. It can involve a variety of tactics, such as experiential marketing, social media campaigns, and promotional events. Brand activation aims to create a strong emotional connection between consumers and a brand, ultimately driving sales and brand loyalty.