Effective Marketing

In an increasingly digital world, trade shows stand as a testament to the enduring value of face-to-face interaction. Trade Shows create a unique platform where businesses can showcase their products, network with industry professionals, and gain valuable insights into their market.

Brand activation refers to the process of bringing a brand to life and engaging with consumers in a meaningful way. It can involve a variety of tactics, such as experiential marketing, social media campaigns, and promotional events. Brand activation aims to create a strong emotional connection between consumers and a brand, ultimately driving sales and brand loyalty.

A recent study has indicated that 65% of brands that use experiential marketing say that it positively correlates with sales and 72% percent of consumers say they positively view brands that provide great experiences.

We have all seen them, you have probably all be in one of them, and you may even have eaten at one of them – pop-up shops and kiosks are ‘popping’ up all over the place and research indicates that consumers love them.

At Brandstand we’ve worked with hundreds of companies and have learned from experience. A product launch entails a lot of checklists, and failure to succeed could kill a company. When it’s time to open the curtains and unveil your product to the world, it’s important to think through the different levels and processes needed to come out strong.

When you sponsor an event you are expected to offer funding or products and services to support the event. Usually it makes sense to offer something that your company sells or a service you can provide.