In Store

Brand ambassadors have primarily been used for in-store sampling to increase brand awareness and drive sales but are they still important and has their role changed?

Supermarket sampling is a fantastic way to gain product trial and sales because it happens right at the point of purchase. Sometimes though it’s tricky to target exactly the right kind of people for your brand.

As the foremost supplier of sampling vendor trays and demonstration tables in New Zealand, we want to help you get the most you can from your in-store sampling campaign. There are a few things to consider, so here’s a helpful round-up.