In Store

In the ever-evolving landscape of trade shows and exhibitions, staying ahead of the curve is paramount for businesses aiming to captivate audiences and leave a lasting impression. Booth design and exhibition displays serve as the frontline in brand representation, acting as a powerful tool to attract attention, convey messaging, and foster meaningful interactions.

In the dynamic world of marketing and brand promotion, participating in exhibitions and trade shows remains a powerful tool for businesses to showcase their products or services, connect with potential clients, and expand their brand presence. However, amidst the myriad of options available, selecting the right exhibition display tailored to your specific needs can be a daunting task.

A look at the future of retail here in New Zealand, as we begin shopping again after COVID-19.

Retail trends are continually changing and consumers are always looking for the next ‘big thing’, whether it’s an experience or a product.

Activating a pop-up store, sampling or experiential campaign in a shopping mall is a well proven route to getting your brand in front of a broad range of people. Malls offer almost guaranteed foot-traffic numbers, regardless of the weather. The variety of retailers onsite provide instant redemption of offers or bounce backs for brands wishing to drive awareness, launch products  or sample.

So what does the future look like for Brands wanting to engage with their customers?

As one of New Zealand’s foremost providers of brand experience and sampling campaigns, we thought we would take a look.

Demonstration tables, portable counters, promotion stands – what ever you like to call them, Brandstand has a complete range of solutions. We’ve been supplying them to brands and agencies for the past 20 years, and you’ll have seen many examples in supermarkets across the country. Here’s 10 facts about our Demo tables that might surprise you:

Brand ambassadors have primarily been used for in-store sampling to increase brand awareness and drive sales but are they still important and has their role changed?