Hints and Tips

When you sponsor an event you are expected to offer funding or products and services to support the event. Usually it makes sense to offer something that your company sells or a service you can provide.

At Brandstand we’ve worked with hundreds of companies and have learned from experience. A product launch entails a lot of checklists, and failure to succeed could kill a company. When it’s time to open the curtains and unveil your product to the world, it’s important to think through the different levels and processes needed to come out strong.

So what does the future look like for Brands wanting to engage with their customers?

As one of New Zealand’s foremost providers of brand experience and sampling campaigns, we thought we would take a look.

Creative for exhibitions and conferences must have at it’s heart an understanding of the outcomes required of it.

We often take colour for granted, until we see something that is so vivid or beautiful that it stops us in our tracks! In the world of display, it’s an incredibly important tool in getting noticed.

As the foremost supplier of sampling vendor trays and demonstration tables in New Zealand, we want to help you get the most you can from your in-store sampling campaign. There are a few things to consider, so here’s a helpful round-up.

In 2013 the International Association of Exhibitions and Events shared their insights on the future trends that would impact the global exhibition and events industry. It makes for interesting reading, so we thought we’d highlight the best bits here, so you don’t have to read the whole thing!

Clients often ask us if they should buy or rent their exhibition gear – for many, it can be a big investment and a tricky conversation to have with the company accountant! 

There are some that say proper lighting can increase awareness of your stand by 30-50%. Remember that the shell-scheme lighting that comes with your stand package is usually pretty basic and intended as a starting point; it’s unlikely to differentiate your stand from the others. 

Malls are a really attractive place to market your brand – full of people hanging out and leisurely shopping, looking for interesting things to stop and look at. They’re mostly inside venues, so perfect for the winter and you’re pretty much guaranteed some high foot traffic numbers!