Activating a pop-up store, sampling or experiential campaign in a shopping mall is a well proven route to getting your brand in front of a broad range of people. Malls offer almost guaranteed foot-traffic numbers, regardless of the weather. The variety of retailers onsite provide instant redemption of offers or bounce backs for brands wishing to drive awareness, launch products or sample.
Experiential

5 Sampling/Brand Engagement Trends
So what does the future look like for Brands wanting to engage with their customers?
As one of New Zealand’s foremost providers of brand experience and sampling campaigns, we thought we would take a look.

Delivering Office Sampling Campaigns
Over the last few months we’ve seen a huge spike in office sampling campaigns. Marketers have recognized this segment as a huge, untapped opportunity, an environment that’s easy to target and a place where “the big fish are feeding”.

Brand Ambassadors or Sales Generators?
Brand ambassadors have primarily been used for in-store sampling to increase brand awareness and drive sales but are they still important and has their role changed?

What are Plinths, Pedestals and Podiums?
Many customers don’t understand the terms plinth, pedestal or podium, and we’re often asked to explain what we mean. It’s understandable as they’re quite similar really but used in slightly different ways.

HELP! A beginner’s guide to in-store sampling
As the foremost supplier of sampling vendor trays and demonstration tables in New Zealand, we want to help you get the most you can from your in-store sampling campaign. There are a few things to consider, so here’s a helpful round-up.

Campaign Focus | Fonterra Free Milk for Schools Launch Programme
Fonterra launched their free milk for schools programme last year, ensuring that all our children had the opportunity to get their vitamins and minerals from a daily carton of milk. The programme now covers 1,450 schools and 170,000 kids!
Did you know?
WE RUN TRANS-TASMAN CAMPAIGNS
We work with our sister company in Sydney to deliver truly Trans Tasman campaigns. The combined team will take care of all the production, project management and logistics in both New Zealand and Australia, ensuring your budget is optimised and your stress levels are reduced!