Experiential

So what does the future look like for Brands wanting to engage with their customers?

As one of New Zealand’s foremost providers of brand experience and sampling campaigns, we thought we would take a look.

Over the last few months we’ve seen a huge spike in office sampling campaigns. Marketers have recognized this segment as a huge, untapped opportunity, an environment that’s easy to target and a place where “the big fish are feeding”.

Brand ambassadors have primarily been used for in-store sampling to increase brand awareness and drive sales but are they still important and has their role changed?

Many customers don’t understand the terms plinth, pedestal or podium, and we’re often asked to explain what we mean. It’s understandable as they’re quite similar really but used in slightly different ways.

As the foremost supplier of sampling vendor trays and demonstration tables in New Zealand, we want to help you get the most you can from your in-store sampling campaign. There are a few things to consider, so here’s a helpful round-up.

Fonterra launched their free milk for schools programme last year, ensuring that all our children had the opportunity to get their vitamins and minerals from a daily carton of milk. The programme now covers 1,450 schools and 170,000 kids!