Events

In an era where flexibility and efficiency are paramount, the concept of mobile and portable kitchens is rapidly gaining traction in New Zealand. This trend is reshaping the culinary landscape, offering a novel approach to food preparation and service. Whether you're a budding food entrepreneur, an event organizer, or simply a culinary enthusiast, understanding the dynamics of mobile kitchens is essential.

A review of the key trends facing the Event Industry globally in 2020.

When you sponsor an event you are expected to offer funding or products and services to support the event. Usually it makes sense to offer something that your company sells or a service you can provide.

At Brandstand we’ve worked with hundreds of companies and have learned from experience. A product launch entails a lot of checklists, and failure to succeed could kill a company. When it’s time to open the curtains and unveil your product to the world, it’s important to think through the different levels and processes needed to come out strong.

There’s probably no other industry that is going through as much evolution right now as retail. Customers are demanding more and more in terms of store layout, payment options in store, customer engagement and staff knowledge.

The events and exhibition industry is a rapidly growing and competitive market. Every year we see new technology being developed and new display solutions being created, all designed to appeal to attendees.

It’s easy to become simply wallpaper at trade shows as each exhibitor tries to out-do one another with bigger budgets, bigger stands, and bigger gimmicks. What can the smaller, more budget-conscious exhibitor do to ensure their standstill cuts through all the clutter of the exhibition hall and creates an impact?