Over the last few months we’ve seen a huge spike in office sampling campaigns. Marketers have recognized this segment as a huge, untapped opportunity, an environment that’s easy to target and a place where “the big fish are feeding”.
Eco Friendly Display and Exhibition Gear
Here we sit on a rapidly changing planet. It’s no longer simply trendy to be eco-friendly, it’s imperative. We owe it to our children, and their children, to live by sustainable principles now. At Brandstand we place a great deal of importance on the sustainability of the products and processes we use and sell.
Creativity in Exhibition and Conference Stand Design
Creative for exhibitions and conferences must have at it’s heart an understanding of the outcomes required of it.
5 Facts about Brandstand Display and Exhibition
Brandstand is more than a company name. Take a quick look behind the name and you’ll discover a few facts that perhaps you didn’t know and few things that differentiate us from many of our competitors.
Focus on Demo Tables
Demonstration tables, portable counters, promotion stands – what ever you like to call them, Brandstand has a complete range of solutions. We’ve been supplying them to brands and agencies for the past 20 years, and you’ll have seen many examples in supermarkets across the country. Here’s 10 facts about our Demo tables that might surprise you:
Focus on Modular Fabric Exhibition walls - Introducing Superwalls
Our Superwall Fabric Exhibition System is ideal for use at exhibitions, trade shows and conferences where you need a high impact yet lightweight display. Here’s 13 facts about our Superwall system that might surprise you..
Thoughts on Brand Experience and Customer Engagement
More and more brands are realising the importance of sponsorships and brand engagement in leveraging and emotional connection with their brand. A recent article in Event magazine in the UK highlighted that a rising number of brands are looking to increase their use of experiential and events channels this year – a 54% lift on 2014.
The Changing Face of Exhibition Display
Our world is forever changing around us and it’s hard to keep up with technology, new products and ways of conducting business. So what has changed in the exhibition and display industry and is it for the better?
Brand Ambassadors or Sales Generators?
Brand ambassadors have primarily been used for in-store sampling to increase brand awareness and drive sales but are they still important and has their role changed?
Staffing your Event or Exhibition Stand
You have spent money on getting to the tradeshow or fieldays, you have a great stand with vivid graphics and a ‘stop you in your tracks’ marketing message, so now you need to see some ROI. What’s that down to – luck, your products or your staff?