The events and exhibition industry is a rapidly growing and competitive market. Every year we see new technology being developed and new display solutions being created, all designed to appeal to attendees.
Smart Glass Technology in Exhibition Stands?
G-Glass technology is built to give a high impact brand experience which is not only stunning but also dynamic and impactful.
Exhibition and Display Design
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose
- Charles Eames
Inflatable Event and Exhibition Gear
One of the most significant new products to appear in the exhibition and display industry recently is inflatable display. No doubt you will have seen the new inflatable camping tents on offer at various retailers, but perhaps you were not aware that this same technology is now being applied to the exhibition industry with various elements available in an inflatable format.
Finding the best display products in the world
Each year, we make a point of visiting the biggest trade shows in Europe and China, looking at new ideas, new designs, new materials, and new manufacturers. We go into these shows with our eyes open, truly looking for the best products, regardless of country of origin. And, of course, we’re on the lookout for products and designs that will translate well into the New Zealand market.
Exhibition displays with a difference
In our industry, we know the importance of standing out from the crowd. But it’s all too easy to blend in when it comes to large exhibition halls, like the ANZ Viaduct Events Centre. So we decided to take a look around the globe to see what types of exhibition stands really stood out, and then bring them to you to show what can be done.
Guide to Creating Pop-Up Shops
We have all seen them, you have probably all be in one of them, and you may even have eaten at one of them – pop-up shops and kiosks are ‘popping’ up all over the place and research indicates that consumers love them.
Lipton totally embraces experiential marketing
Experiential marketing has made it’s mark on the industry for a number of years now, and has become an important part of the ‘mix’; we’re even seeing marketing departments employ experiential managers. As customers demand more interaction (read: entertainment), the need for a memorable experience becomes essential.
How to Optimise Sampling Campaigns
For a long time now, sampling has been an important ingredient in many brands’ launch recipe. It’s still a vital part, but we’re seeing some changes coming in as the strategy evolves.
Delivering more Customer Engagement
A recent study has indicated that 65% of brands that use experiential marketing say that it positively correlates with sales and 72% percent of consumers say they positively view brands that provide great experiences.