Brand activation refers to the process of bringing a brand to life and engaging with consumers in a meaningful way. It can involve a variety of tactics, such as experiential marketing, social media campaigns, and promotional events. Brand activation aims to create a strong emotional connection between consumers and a brand, ultimately driving sales and brand loyalty.
Everything you need to know about product sampling
Product sampling is an important part of the marketing mix for many brands that allows potential customers to experience a product before buying it. It’s an effective way for businesses to get their products in front of the right people and ultimately increase sales.