Clients often ask us if they should buy or rent their exhibition gear – for many, it can be a big investment and a tricky conversation to have with the company accountant!
Tips on Exhibition and Event Lighting
There are some that say proper lighting can increase awareness of your stand by 30-50%. Remember that the shell-scheme lighting that comes with your stand package is usually pretty basic and intended as a starting point; it’s unlikely to differentiate your stand from the others.