Experiential marketing has made it’s mark on the industry for a number of years now, and has become an important part of the ‘mix’; we’re even seeing marketing departments employ experiential managers. As customers demand more interaction (read: entertainment), the need for a memorable experience becomes essential.
How to Optimise Sampling Campaigns
For a long time now, sampling has been an important ingredient in many brands’ launch recipe. It’s still a vital part, but we’re seeing some changes coming in as the strategy evolves.