Fab Brows Case Study
Beautyspot is the exclusive New Zealand distributor for the internationally acclaimed brands LiLash, Fab Brows, Zenagen and Avante.
Established in 2009, Beautyspot specialise in distributing cosmetic products that provide real solutions and results for consumers using products that are cruelty free and have not been tested on animals.
The Challenge
Beautyspot asked Brandstand to build a mall kiosk that could be used to effectively merchandise and retail their Fab Brows range of beauty products. The solution needed to meet the requirements of the mall owners:
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Health and Safety Compliant
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Meet stringent display guidelines
It also needed to meet the requirements of the brand owner:
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Provide ample and easily accessible product storage
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Create impactful branding
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Drive product engagement and sampling
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Generate revenue on stand
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Be simple to install and transport
The Solution
Brandstand worked closely with the management team at Albany Mall to develop a mall kiosk that met their guidelines and could be used as an example model for kiosks of the future. The kiosk featured high impact premium graphics that remained within the height restrictions set by the property management company.
The final kiosk featured an open accessible environment, with flooring to compliment the design and give the impression of being in a beauty salon. Product was merchandised on several branded plinths, and directors stools were used to enable sampling and product demonstrations.
“The team at Brandstand made it easy to work with the malls - they understood the regulations but also recognised our requirements. The final solution ticked all our boxes, but most importantly has seen our brand awareness increase alongside an increase in sales. We’re delighted.”
James Lee, the MD of Beautyspot
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