Fonterra Free Milk for Schools Launch Programme

The Challenge

Each launch took place in a school hall, so the venue size changed all the time. Fonterra needed a solution that changed any sized hall into a Fonterra branded space with elements that would appeal to a wide audience, including school kids, shareholders, politicians, community stakeholders and of course the nation's media. As the launch programme was nationwide any solution needed to be easily transportable and ultimately flexible - something Brandstand knows a lot about!

The Solution

Brandstand spent many hours working with the client and agency teams, designing, refining and agreeing on the content of the kit. It had to be just right, given the diverse and often critical audience. To ensure transportability we used a fabric solution which was lightweight and easy to set up quickly. Using fabric meant we could take control of our environment and brand it throughout, whatever the size, simply by adding or removing panels depending on the room size. We included branded tables and walls with cutouts to deliver increased engagement, as well as educational elements throughout all the graphics. A quiz for all kids ensured they walked around our displays gathering information and learned more about the goodness of milk.

Knowing each launch would attract media coverage we ensured that we provided quiet areas for interviews, plus a branded stage area for speeches.

The kit was used for six launch events around the country, transported easily with a single minibus. At each event, an installation team fo three could set up and dismantle the kit in four hours, an important consideration as we had limited time available in each school hall.