Auckland Coastguard
Auckland Coastguard participated in the Auckland Boat Show 2025 with a well defined scope to increase public engagement and highlight their operations. Brandstand were thrilled to be engaged in building a 10 x 3m stand at the waterfront venue, strategically positioned to maximise visibility and visitor foot traffic.
The Background
The key theme of the Auckland Coastguard's presence at the event revolved around water safety. Partnering with Coastguard Education, the activation aimed to combine informative demonstrations and family-friendly activities with impactful messaging about their mission, "powered by volunteers". Brandstand produced all the stand display materials and assisted with the thinking around the knot challenge.
The Result
The activation included a number of elements to reinforce messaging, boost engagement and create a lasting impression. Key materials included:
- TidesOut Maps as Engagement Tools: Two promotional maps of the Hauraki Gulf were used to incentivise donations and encourage competition entries
- Pop-Up Banners: Five bannerstands were sited on the stand to drive the messaging
- Backdrop Display Wall: A portable and reusable backdrop for visual consistency
- Double-sided Leaflets: Durable, semi-waterproof leaflets detailing ACI on one side and CE offerings on the other
- Knot Challenge Installation: To drive visitor interaction as well as boating education
We've worked with the team at Brandstand for many years. We knew we could trust them to come up with some creative ideas but even more importantly, we knew they would deliver those ideas on time and on budget - no mean task, given a late briefing! We're all delighted with the outcome, and delighted to see so many Auckland Boatshow visitors engage with our stand
Did you know?
WE RUN TRANS-TASMAN CAMPAIGNS
We work with our sister company in Sydney to deliver truly Trans Tasman campaigns. The combined team will take care of all the production, project management and logistics in both New Zealand and Australia, ensuring your budget is optimised and your stress levels are reduced!