MacLeans Advanced
GlaxoSmithKline worked with Brandstand NZ to promote their new Macleans Advanced™ toothpaste within six Westfield stores across the country. The purpose of the campaign was to encourage the trial of the product by engaging shoppers, communicate the benefits to a wide audience and create an atmosphere of fun.
The Background
GlaxoSmithKline worked with Brandstand NZ to promote their new Macleans Advanced™ toothpaste within six Westfield stores across the country. The purpose of the campaign was to encourage the trial of the product by engaging shoppers, communicate the benefits to a wide audience and create an atmosphere of fun.
Brandstand NZ created a customised interactive mall display with the following components:
- TV Tower
- Interactive Information Display Boards
- Photo Booth
- Smile Wall to display photos
- Competition Entry Box
- Round Balloon Counter
The experiential display was well executed and highly effective in attracting shoppers within the mall environment