About the project

The Background

The key theme of the Auckland Coastguard's presence at the event revolved around water safety. Partnering with Coastguard Education, the activation aimed to combine informative demonstrations and family-friendly activities with impactful messaging about their mission, "powered by volunteers". Brandstand produced all the stand display materials and assisted with the thinking around the knot challenge.

The Result

The activation included a number of elements to reinforce messaging, boost engagement and create a lasting impression. Key materials included:

• TidesOut Maps as Engagement Tools: Two promotional maps of the Hauraki Gulf were used to incentivise donations and encourage competition entries
• Pop-Up Banners: Five bannerstands were sited on the stand to drive the messaging
• Backdrop Display Wall: A portable and reusable backdrop for visual consistency
• Double-sided Leaflets: Durable, semi-waterproof leaflets detailing ACI on one side and CE offerings on the other
• Knot Challenge Installation: To drive visitor interaction as well as boating education

We've worked with the team at Brandstand for many years. We knew we could trust them to come up with some creative ideas but even more importantly, we knew they would deliver those ideas on time and on budget - no mean task, given a late briefing! We're all delighted with the outcome, and delighted to see so many Auckland Boatshow visitors engage with our stand