How do I choose the right exhibition display for my needs?

Choosing the right exhibition stand is crucial for a successful presentation at trade shows or events. It involves careful consideration of various factors to ensure it aligns with your goals & effectively represents your brand. Here are some frequently asked questions that individuals or businesses often have when making decisions about exhibition stands:

What size of exhibition stand do I need?

• Consider the available space at the event, your budget, and the type of products or services you are showcasing.

How can I ensure my exhibition stand aligns with my brand identity?

• Work closely with designers to incorporate brand colours, logos, and messaging into the stand's design.

What types of exhibition stand designs are popular?

• Explore options such as modular stands, custom-built stands, portable displays, and interactive designs to find what suits your needs.

How can I make my exhibition stand stand out from the competition?

• Consider unique elements like eye-catching graphics, innovative technology, or interactive features to attract attention.

What is the ideal budget for an exhibition stand?

• Establish a budget early in the planning process and factor in design, construction, transportation, and installation costs.

How can I ensure my exhibition stand is practical and functional?

• Think about the flow of traffic, accessibility, storage space, and the ability to showcase products or services effectively.

Are there any restrictions or regulations for exhibition stands at specific events or venues?

• Check with event organisers to understand any size, height, or design restrictions that may apply. Brandstand has worked extensively with Malls and Venues across NZ, take a look our Mall Marketing expertise for further information.

Should I rent or buy an exhibition stand?

• Evaluate the frequency of your participation in events. If you attend multiple shows, owning a stand might be cost-effective, while renting can be suitable for occasional use. For further information click here!

What is the lead time for designing and building an exhibition stand?

• Start the process well in advance to ensure ample time for design, revisions, and construction, especially for custom stands. Talk to Brandstand about our full project & campaign management to ensure you are on-time and on-budget.

How can I incorporate technology into my exhibition stand?

• Explore options such as digital screens, interactive touchpoints, and augmented reality to enhance visitor engagement.

Can my exhibition stand be reused for different events?

• Opt for modular or adaptable designs that can be reconfigured to fit different spaces and themes.

What kind of lighting is best for my exhibition stand?

• Choose lighting that highlights key elements, complements your brand colors, and creates a visually appealing atmosphere.

Here are Steps to guide you in selecting the right exhibition display for your needs: