Kenworth 100 Years Celebration Case Study
Soutpac Trucks commemorated the 100th anniversary celebration of the Kenworth brand with the largest gathering in the southern hemisphere at Mystery Creek.
Brandstand were thrilled to be part of the process in designing and delivering the display material used throughout the event.
The Background
The outdoor event, organised by Southpac Trucks and held at Mystery Creek, marked the 100th anniversary of the Kenworth brand and was described as the largest gathering of a single truck brand in the southern hemisphere. While 756 trucks actually attended, event organisers reported that over 900 had initially registered for the event. The event drew thousands of visitors, with reports of over 10,000 people attending the public day on Saturday.
The Brief
Southpac Trucks engaged with Brandstand NZ to provide the significant signage required across the venue. Brandstand was responsible for the high quality design, production, installation and removal of all brand collateral.
The Solution
Brandstand provided:
- The event flags for the entry road
- The signs for the activations and entry points including the Crew Room, Toilets, Showers and Merchandise Store.
- The Custom numbered Truck Parts to ensure everyone knew where to go.
- The whole event place was surrounded by four colour process imagery of some of the most famous Kenworth Trucks printed onto "wind proof" fence mesh to complete the look
“BrandStand provided high quality design, production, installation and removal of all brand collateral related to the Kenworth 100 Truck Show held at Mystery Creek, Hamilton over three days 01-04 February 2024.
Richard Smart, General Sales Manager, Southpac Trucks
Southpac Trucks engaged BrandStand to deliver this as part of the New Zealand 100 Years of Kenworth worldwide celebration, having received their proposal and considering it against those of two other nation-wide suppliers.
A part of Colonial Motor Co Ltd, Southpac Trucks is the New Zealand importer and distributor of premium heavy-duty truck brands Kenworth and DAF. We operate from eight sites in New Zealand, supported by an extensive dealer network. Providing a full range of parts, service, merchandise and dealer support, Southpac Trucks is a major part of the road transport industry nationally.
Peter Fleming is well-known and highly regarded within our business. Over the years we have had a successful working relationship with Peter, and we were pleased to be able to work with him again when it came time to deliver the massive event that was KW100.
Working alongside Dean Long, and supported by the wider team, Peter delivered a high quality product and very responsive service. We would be pleased to work with the BrandStand team again"